When user consumption upgrades and traffic dividends gradually peak, blindly using the established Double Eleven routines for marketing and promotion has become a fixed model. If we don't break this fixed pattern, the so-called Double Eleven will become a "single carnival" for platforms and merchants. Despite this, in the context of the immature new species such as new retail and digital economy, perhaps only Double Eleven can continue to let people relive the glory of the peak period of e-commerce.
Therefore, although many people are well aware, they will still use new methods (social, content), and will still increase subsidies to stimulate user consumption, so as to continue the popularity of Double Eleven. On the one hand, they want to special database continue the glory of the e-commerce era through Double Eleven and extend the life cycle of the e-commerce industry as much as possible; on the other hand, they want to use Double Eleven to test the waters of new businesses Models.
Such as new retail, such as digital economy, etc. At this time, the so-called Double Eleven has actually become a night watchman for e-commerce and a testing ground for new species, ignoring the real needs of users who have been upgraded. Therefore, although the major platforms are cheering for Double Eleven, the popularity is abnormal. However, judging from the performance of users, the word "commonplace" could not be more appropriate. When Double Eleven lacks new content such as upgraded products, upgraded services, and upgraded experiences, and only attracts users by throwing money, concepts.